The Element of Surprise

The Element of Surprise

The key to an evocative or sticky idea is to have an element of surprise and “pop” right from the start.   If you just have an intellectually sound idea, it might be missing the emotional element that can take it to the next level.  Surprise and pop are a way to give...
Delivering Value- Demand vs Supply

Delivering Value- Demand vs Supply

When it comes to delivering value, there’s a supply side and a demand side. On the supply side, it’s what you’re “offering”. On the demand side, it’s what people are “asking” for. To be relevant, know the demand side. If you can tap into demand, you can streamline...
Above the line or below the line

Above the line or below the line

Distinguish between what’s “above the line” and what’s “below the line.” Below the line is just doing what’s expected. If you get it right, nobody cares. If you get it wrong, or miss the boat, everybody gets upset. Above the line is where people look for real value....
Spontaneous Opportunity

Spontaneous Opportunity

I came across this picture again recently and it made me smile. It actually went hugely viral in late 2009. Melissa Brandts and her husband were surprised to find a squirrel posing with them in a photo taken on holiday. The couple had set the timer on their camera...