IN THIS EPISODE, KARAN FERRELL-RHODES INTERVIEWS HOPE ZVARA.

Maintaining a healthy lifestyle is of utmost importance for truck drivers, who often face unique challenges that can impact both their physical and mental well-being. Long hours spent on the road in confined spaces make it difficult to engage in traditional fitness routines, causing many drivers to struggle with issues such as fatigue, stiffness, and chronic pain. However, innovative programs like “Mother Trucker Yoga” are redefining health and fitness for this community by incorporating adaptable practices that fit seamlessly into their lifestyles.

Hope Zvara is the CEO of Mother Trucker Yoga, a trucking fitness company that provides simple trucking yoga and trucking fitness programs. Hope is a 17-year yoga veteran who is passionate about helping others live better, more rewarding lives. For nearly two decades, Hope has worked with people in pain, demonstrating how modest, easy changes may lead to huge benefits. Having understood what it is like to deal with mental demons, weight, and food, Hope has spoken on hundreds of stages, sharing her toolkit for achieving health and happiness. Now, she dedicates herself to the trucking community, providing much-needed hope to both men and women.

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SDL Media Team

WHAT TO LISTEN FOR:

  1. How has social media impacted your ability to connect with clients in your industry?
  2. What are the main challenges truck drivers face when maintaining a fitness routine?
  3. How does the limited space in a truck impact a driver’s mental and physical well-being?
  4. In what ways can wellness programs be adapted to serve the needs of truck drivers better?
  5. Why is creating a safe space for drivers to discuss their health concerns important in the trucking industry?
  6. What are the benefits of focusing on one specific audience’s needs in your business?
  7. What is the main cause of people leaving the trucking industry?

“Truckers are literally driving around in their cubical.”

Hope Zvara

CEO, Mother Trucker Yoga

FEATURED TIMESTAMPS:

[02.55] Hope’s life outside of work.

[05.35] The birth story of Mother Trucker Yoga.

[09.00] How Mother Trucker Yoga works.

[11.00] The evolution of relationship-building in the trucking industry.

[13.31] The life of a truck driver.

[15.20] The Mother Trucker Yoga App.

[18.54] Signature Segment: Hope’s entry into the LATTOYG Playbook:  Creating a safe space for truck drivers.

[23.10] The importance of focusing on one specific audience.

[26.06] Educating truck drivers in an early stage.

[29.53] Signature Segment: Hope’s LATTOYG Tactics of Choice:  Leading with executive presence.

ABOUT HOPE ZVARA:

Hope Zvara is the CEO of Mother Trucker Yoga and the creator of Road Relief Wellness. From yoga teacher to trucking fitness expert, Hope has helped change thousands of lives over the last 20 years using her simple step-by-step strategies and what she calls her “toolbox.

As the CEO of Mother Trucker Yoga, Hope is seen as a leader in the trucking industry for health and fitness. Hope has been featured on PBS, Yahoo News, and named in the Top 11 Women to Watch Out for by LAWeekly. Drivers who work with Hope learn how to go from unhealthy and out of options to feeling good again with her unique, easy-to-follow approach to health, fitness, and life while living over the road as a trucker.

LINKS FOR HOPE:

ADDITIONAL RESOURCES FOR YOU:

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Episode Sponsor

This podcast episode is sponsored by Shockingly Different Leadership (SDL), the leader in on-demand People, Talent Development & Organizational Effectiveness professional services that up-level leader capability and optimize workforces to do their best work.

SDL is the go-to firm companies trust when needing to:

  • supplement their in-house HR teams with contract or interim HR experts
  • implement leadership development programs that demonstrate an immediate ROI and impact on the business

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Episode 101 | How Mother Trucker Yoga Revolutionized Wellness on the Road with Hope Zvara

Hope Zvara  00:00

Interestingly enough, pre covid, the trucking community was very timid around this idea of like, webinars or virtual training. They were like, No, you need to come. You need to be in person. You need to be here for five days. I’m like, Honey, there’s a better way. And then covid, when a lot of businesses were really struggling, covid was wonderful for me.

 

Voiceover  00:04

Welcome to the “Lead at the Top of Your Game” podcast, where we equip you to more effectively lead your seat at any employer, business, or industry in which you choose to play. Each week, we help you sharpen your leadership acumen by cracking open the playbooks of dynamic leaders who are doing big things in their professional endeavors. And now, your host, leadership tactics, and organizational development expert, Karan Ferrell-Rhodes.

 

Karan Rhodes  00:36

Hello, my superstars out there. This is Karen, and welcome to another episode of the lead at the top of your game podcast. I have a extremely special guest today. You know, one of the things we always try to do is to we do feature a lot of corporate leaders of big companies, but we always love to also feature leaders who are doing big things in their niche industries as well. And we have a doozy of a guest for you today. We’re so pleased to have on today’s show, Hope Zvara. I wanted to call her, mix the names up. I’m sorry. Her name is Hope Zvara. She is the CEO of Mother Trucker Yoga and the creator of the road relief wellness. Now, hope is seen as a leader in the trucking industry for health and fitness, and has been featured on many, many outlets such as PBS, Yahoo News, and she was also named in the Top 11 Women to Watch out for by LA Weekly, which is huge congrats for that. Now, if I’m honest, I never thought of equating trucking with wellness, although I knew truckers, we all need wellness in our lives, but I never thought of that combination as a niche. And I’m fascinated to hear from Hope about how she became a leader in this area, specialty and her journey. I’m sure there are tons of little nuggets of inspiration in there, but we want to welcome Hope to the show. So welcome Hope to our podcast episode.

 

Hope Zvara  02:07

Thank you so much for having me on listeners. Thanks for tuning in. This conversation, I am confident will not disappoint.

 

Karan Rhodes  02:15

I don’t think it will either, because even in our pre conversations, we’ve had a blast. So I’m super excited to talk about, you know, the great work that you’re doing before we dive in, Hope. So just for as much as you feel comfortable, we’d love to get a sneak peek into your life outside of the business and work,

 

Hope Zvara  02:33

Yea. In my free time. Well, I live in southeastern Wisconsin, born and raised Midwest. You’ll probably notice that in some of the words I say at some point, but I really am a country girl at heart. I’ve been raising chickens for, gosh, probably 16 years at some passion of mine a little homesteading. I love house plants, although my children and husband feel like maybe it’s a slight addiction. I love nature, walking my dogs, practicing yoga, going to the gym, anything that is keeping me active, keeping me outdoors, kind of a mental health type activities, and just really watching my kids grow up and engaging with them in some of the activities that both my husband and I and they love, like snowboarding, water skiing, camping. So if you ever see me out and around Wisconsin, usually I’m outside my dogs and my family just soaking up the little bit of sun we get every year.

 

Karan Rhodes  03:33

Yea,  I was about to say, how do you survive the winters? I’ve been to Wisconsin before, and it is gorgeous, but I just don’t, you know, being a girl in the South, in Atlanta, we you say the word ice or snow, and we freeze like, literally, oh, how do you survive the winters?

 

Hope Zvara  03:49

Well, I am very fortunate that I get to travel a lot for my job. You know, I think that in life, if we listen, life’s kind of like steering us in the direction that matches what we need. And I am somebody that can’t sit still, loves to travel. And then I had children, and I had a job that was very conducive to allowing me to be home and have my career. And I always loved traveling. And now I have a job. I am a business owner that I get to have my cake and eat it too. I get to be at home, enjoy Wisconsin when I love it, but during the winter months, I travel a little bit more, and I have a great spouse and great kids, so I kind of get the best of both worlds. I get to go to Miami several times a year. I get to go to LA and I still get to come back home and not totally hate the cold.

 

Karan Rhodes  04:38

That’s amazing. Well, that’s wonderful when you can create a lifestyle where you have the best of both words world. So you’re very lucky lady. I just want you to know that. All right. Well, you know, we really would love to start off, hope, if you’re gay, with telling us the story behind the start of Mother trucker yoga and the. Pack that you are making. I have a ton of questions about the business and how receptive people are to it, but first, if you could share a bit about the origin journey of your company, yeah.

 

Hope Zvara  05:13

Well, I did not get started in trucking. I always tell people I’m not a truck driver, although my husband has a CDL, he utilizes it more on the construction side of things, driving big machinery, and I owned and operated a yoga studio and a state approved vocational school here in my small hometown in Wisconsin for well over 15 years. And I always knew that that was never my end game. I always knew that that was like a stepping stone into whatever was next for me, never really knowing what was next for me. And back in 2015 I kind of felt like I was at a point in my career, in owning that studio, I had great success, travel, did all the big fitness conferences, was teaching like it was great, quote, unquote, but it wasn’t where I felt like I was supposed to be. That wasn’t the people that I felt like I was supposed to be serving. And so that kind of stirring in me went on for about two years because I was smart enough to know don’t leave something without something to launch onto. Right. Like, don’t just like, say goodbye and then sit and twiddle your thumbs. And in 2017 I went to a local business mixer. My husband’s in local government. And I’m talking to this guy, I never met everyone else in the room, I kind of knew. And I’m trying to pitch him corporate wellness, because in my quest to figure out what was next for me, I thought maybe that was a direction. I had clients like Carly Davidson and at&t at the time, was going to be working with Kohl’s corporate kind of thinking, okay, maybe that’s the direction for me. And in that conversation, this gentleman looks at me and says, Do you have anything for truck drivers like in the cab of the truck? And I think I’m funny sometimes, and I throw up my hands and said, Mother trucker, yoga rise out of the sky, trying to make a slightly awkward conversation a little bit more comfortable and light hearted. He didn’t skip a beat. He sticks out his hand and says, That’s brilliant. You want to go into business together. I’ve met this guy for 20 minutes. Wow. Something in me just said, you totally need to do it. And so I looked at my husband, and normally, I’m the balloon in the relationship, and he’s the rock. I’m like, let’s do it and figure it out later. And he’s like, let’s go home and think about it and say no tomorrow. Like, and he looks at me and says, You should totally do it. And we shook on it. Calls me up the next morning, says, well, partner, are we going to do this? We did a little research, and there was a few players in the trucking industry that had wellness like services, but not in the way I envisioned it should be done. They were very corporate, like, very like program, like, 12 weeks, kind of style. And I was like, this is not going to work for them. Like in the moment when I met him and he said that I felt like the entire business plan flashed before my eyes, like I knew exactly how to serve these men and women. And so in four months, we built a business from scratch, we meaning me, and a year later, I bought them out of the business because, well, I was kind of doing everything. And in the last seven ish years, I have served, in various capacities, more than 200,000 truck drivers to help them change lanes and their health and wellness, all revolving around small, simple changes.

 

Karan Rhodes  08:24

Wow, that is amazing. Now, is it just you, or do you have other yoga experts to help you? Because I know we haven’t figured out how to clone humans yet, so how are you at many places at many times?

 

Hope Zvara  08:38

So the nice thing is that I created an app so that drivers can work with us. And we do have a kind of wellness corporate wellness structure, so working with companies, they can take me on, and it’s really me working with their wellness team and utilizing our programming, our videos, and in order to support those drivers, I do a lot of group style coaching, whether it’s for that company or we have an open group style. So really being able to, you know, multiply without multiplying, if that makes sense, it’s never been my goal as a entrepreneur and business owner to have a large team, because then, if I wanted to be a manager, I would be managing, but I’m a creator. I’m a visionary, I’m an executor, and so I do have a team, but I have, like, a tech team, and I have, you know, a va, and I have an assistant, I have other people supporting me in other capacities. And I’ve been very fortunate to build a program and build a company that allows me to kind of spearhead the conversations, the outreach, but on the back end, support those drivers and those companies in a way where I don’t need 50 people and a lot of hands to do that. And maybe that’ll change. Maybe my direction will change in a few years from now, but as of right now, the way we kind of have built things allows me to still nurture the people in a way. That I need to without going crazy,

 

Karan Rhodes  10:04

And that’s important. You got to kind of balance the type of business model that works best for you as well, so you’re not like you said, going crazy. So can you pull back the layers of the onion just a little bit and and share with this what is the experience like for the truck drivers like, how, once they learn of you and say they’re interested, I know when I look digital website, you had some in person, but now it might have been moved to digital now. So how does that work? What is the experience like?

 

Hope Zvara  10:33

Yeah, it’s really twofold. And so my business has a couple different assets, and so I do a lot of social media. And so that’s how a lot of my drivers meet me and start working with me on an individual level. Some of them, I work with them online or digitally for months or years before we actually meet in person. So it’s pretty special when we do get to meet in person at an event or a truck show or a conference, and they’re like, Oh, but I feel like I’ve known them my whole life, but that relationship from like, let’s say, a social media platform, to them coming into our app and utilizing our videos, joining our group, coaching, joining, like our tribe. In that sense, some of them that’s just at the level that they stay, but because we have different levels of service on a corporate level, I will come into a company and either just assess their wellness program and give them feedback and support them, or they come in and utilize our wellness programming, our app, our services, and that’s where things like in service training comes in. So I may actually go to their company over a series of hours or days, depending on how many drivers they have, and do safety training for them with a wellness component. And so that’s the part that I love. I love that in person. I love being able to build those relationships. And interestingly enough, pre covid, the trucking community was very timid around this idea of like, webinars or virtual training. They were like, No, you need to come. You need to be in person. You need to be here for five days. I’m like, Honey, there’s a better way. And then covid, when a lot of businesses were really struggling, covid was wonderful for me. Covid was solved some of the bigger issues in the trucking industry for a business owner like myself that were just things that I couldn’t tackle on a one by one basis, because it forced so many companies in our industry to understand and immerse themselves in the digital age, because some of them were still a little archaic, yeah, a little in the stone age. Were unwilling to figure out the zoom thing or be able to, you know, email with somebody, but when you take away that ability to physically communicate, it kind of helps people update themselves. So that was a huge gamer, a huge game changer for me back in 2020, Oh, amazing.

 

Karan Rhodes  12:53

Oh, amazing. Now tell me a little bit more about your app. So are there on demand videos or exercises or classes that they can do while on the road, or are they live or a mix? What would they get from your app?

 

Hope Zvara  13:09

Let me paint the picture of a life of a truck driver first, because I think for a lot of people, once you understand really what a truck driver’s lifestyle is like, it can help you understand why some of the things you were saying, like live classes or workout programs, why that actually doesn’t work for them. And so a truck driver, one they have a set of hours they have to drive for that they can be in the cab of the truck with their butt in seat and their tires rolling. Once they meet that quota, wherever they are, they have to stop, that’s it. And so they don’t always know where they’re going to be. They can plan. They know where their destination is, but traffic detours, whatever it is, things don’t always work the way that they want. So that idea of, oh, I’m going to be able to pull into this parking lot at this time, or I’m going to park at this snap fitness at this time doesn’t always work for them, and they’re literally driving around in a cubicle. So imagine your work cubicle, your 10 by 10 is your home office, is your bedroom, is your bathroom, is your you know, privacy. Now, if you’re team driving, there’s a second person in there, and that’s it. That’s all you have. So the idea for drivers, and I think this has been the hurdle for them for so many years. Of working out and taking a yoga class or taking a fitness class doesn’t work for them, because where are they going to do it? On the side of the highway, parking lot where they’re worried for their safety, because the lighting is poor, and there’s trash everywhere, and the truck next to them looks sketchier than the trailer park five miles down the road. I mean, take your pick, but the space is an issuance inside, because many of them that’s also their house, like they don’t have a home that is their full time home. So our app is really built around so. Small, little, bite sized nuggets of movement. And so much of what we offer is three to five minute videos, things that the drivers can do in the driver’s seat, things that the drivers can do in the sleeper, which is their bed, or right outside the rig, in the time it takes to fill up with fuel, it looks like you’re tying your shoe, but really you’re doing a stretch, and that really, this idea of plugging into their day in the tiny little pockets of time where they have time, is really the approach that is working for them, in my opinion, and my experience, versus, hey, got 20 minutes, unroll your yoga mat, you know, get out your hand weights. And that’s been the approach that other people have been taking, and the fall off rate is horrid. I mean, this is why so many wellness programs in the trucking industry. Less than 10% of their drivers are utilizing these wellness programs, and it’s because they’re built for corporate

 

Karan Rhodes  15:57

Right.

 

Hope Zvara  15:57

They’re built with really high expectations, like, now you’re going to change your diet. You’re going to eat keto. Now you’re going to drink, you know, eight bottles of water, and you’ve never drank in a bottle of water in the last two years. Now you’re going to work out. Now you’re like, it’s so much It’s too overwhelming for them, and they already have one of the most stressful careers in the country. So our whole app approach is, Hey, turn us on. You’re in the driver’s seat. You’re waiting to load or unload because the gate isn’t open yet. Hey, here’s a stretch for sciatica, here’s an exercise move for lower back pain, here’s something that you can do to build better shoulder strength. And it’s all simple things that they can do at a moment’s notice. We do have some 10, 15, 20 minute kind of programs that they can do on the sleeper or kind of like chair yoga, and a few things they can do when they are at home. But the vast majority of our users are gravitating towards these little, bite sized pieces, because I believe that when you do one small thing and you did it right, and it feels good, it’s going to build momentum for you to feel like, oh, I can do this. I’m gona do another one now, to do another one. Now, I’m going to drink a bottle of water instead of a bottle of soda. Now I’m going to eat a salad today, because there’s momentum versus because you do it once, and then you fail, and then you feel like you suck.

 

Karan Rhodes  16:11

It is,  Oh, I so can relate and see that, because you’re right. They didn’t. I have a couple members in our family who are truckers. I don’t think they know about this. I had sent them a text and let them know, instead of doing an episode, and you got to tune in when it publishes. But you know, one of my questions I had for you originally, because it is such a male dominated field, although there are women in it. And this is totally my very little knowledge of the trucking industry, just knowing through my relatives they are kind of the guys are kind of like macho men, you know, meat and potatoes kind of guys. They they’re not Yoga people, if you try to talk to them in that terminology. But I love the descriptions that you just gave about here is a two minute thing you can do to stretch your back or your help your sciatica, because they do have ailments that come with sitting and… and driving for so many hours. I’m curious if you had any pushback from the men or anybody, I won’t even say men to truckers in general, or did the recategorization of how a descript is describing how it helps them and they know that they need help in those areas? If that kind of won them over?

 

Hope Zvara  18:32

Yeah. And so I always tell people, you know, the yoga is in my name. It’s a fun pun. I love me some puns, diverse background in yoga and mindfulness, functional movement, biomechanics, and I’m really taking the best concepts of yoga, breaking them down, and kind of reformatting them to be conducive for a truck driver. So we’re not namaste in the cab of the truck, I mean, if they want to, and we’re not Warrior Two ing or tree posing it, although, you know some of our small little sequences might have some of those in but taking what we can learn from yoga, which is the stretching, the flexibility, the mindfulness, the breathing, also the the body weight strengthening, because there don’t have A lot of space for things, the balance and taking that and kind of breaking it down a little bit less yogic. We always say, no mat yoga. They don’t need a yoga mat. They don’t need to tell anyone they’re ever doing yoga. They can keep their cowboy boots and their jeans on like I love it. Yeah. And really translating that into lifestyle fitness, because you can be the strongest person in the world and be so inflexible your body is ready to break. You can also be the most flexible person in the world and be the weakest person you’ve ever met. And so really, this is about kind of balancing their overall health and fitness and fitting it into a truck driver’s lifestyle. And so when people see our name, usually two things happen. One they laugh and have to take a picture. I’m at a trade show. They’re like, Oh my gosh, this is great. Or they’ll be like, Oh, I can’t do yoga. But either way, if you understand communication and you understand how to have a good conversation with a person, it’s a conversation starter. Never, when I’m doing a big event, or I’m speaking, do people just walk by and be like, Oh no. They’re intrigued, even if they don’t like it. They’re intrigued because they’ve tried other things, and they’re like, What is this girl talking about? And yes, less than 10% of women are in the trucking industry that is growing, but I’ll be honest, I think I actually have a little bit of an upper hand compared to some of the men that are are trying to promote wellness in the industry, because I’m a woman, yeah, and I’m a little I have a little softer approach. I’m not like, let’s try to do as many push ups and squats as we want. Like, these men don’t want that. Like, they don’t want back pain. They want to be able to go home and be with their grandkids and, you know, go to their kids baseball games and and be able to walk with their spouse like they’re they’re looking at basic function and the older that they get. Because I work with a wide variety, from just leaving CDL school, commercial driver’s license school, all the way up to almost retirement in their 80s. And I think that the gentlemen will just specifically speak about them that are older, have this reality of regret, of I didn’t take care of myself, right? I didn’t listen, and now I am in pain, and usually they’re coming to me pretty candidly, saying, Can you please help me? And I feel like and I’m not just saying it because I’m a woman, but I’m creating a safe place for them to be able to be vulnerable and say I haven’t taken care of my health because they don’t feel like they can say that to their spouse, they don’t feel like they can say that to their employer, they don’t feel like they can say that to their wellness coordinator at their company, because there is such a big stigma, and I have seen the back end Now, and it’s my belief that many of these men and women don’t want this stigma. This isn’t they didn’t choose this, but they feel like they have to step into it. And I’m kind of here to say, let’s rewrite wellness in the trucking industry. Let’s give these men and women an opportunity to change lanes and really support them in that. And that’s kind of what Mother trucker yoga is really all about.

 

Karan Rhodes  22:23

I love that. Oh my goodness. So two questions I have. I’m trying to think which one I want to ask. First, did you, as a business owner, you know you when you’re when you niche down, that’s when your target audience instantly knows you’re for them. But did you have any concerns on the other side about if I just focus on truckers, it’s tough for me to expand my business outside of that.

 

Hope Zvara  22:47

Oh my gosh. I’m so glad you asked this question. So when I left the yoga space, that was such a hard transition for me, because I I kind of was everywhere with looking back on my other business, it was successful. I’m making six figures. Like, we had a waiting list for classes. Like, it was a lot, but it was, it was great. And I was everywhere. Oh, two days old to 102 men, women, athletes. You have a wheelchair, no problem. Like, I was everywhere because we’re told yoga is for everybody, right? And like, that was like the whole pitch, not knowing and being ignorant to this understanding of if you speak to everyone, no one hears you, but if you speak to one person, everyone listens. And so when I had this opportunity drop into my lap lap with trucking, one of my mentors said to me, hope, if you’re really gonna do this and you’re really serious about this, I see you can take it to the next level. You have to stay in your lane. You have to completely say goodbye to the people that you were serving before, like you need to let them go. They will find another place. And you need to go all in and that first year, oh my gosh, so many opportunities kept popping up for me to be so tempting. But I was like, stay the course. And my first event I spoke at it was one of the biggest trucking events in our industry in the year, and I spoke on that stage, and a gentleman came up to me after that presentation and goes, I know I’m not a truck driver. I’m a security guard officer. What you said on stage. All I kept thinking was that is everything that my team has problems with. Could you help me in my in my team with these problems, and then and there, I knew this is the result of staying in your lane and niching down. Because when you’re clear on the problem you solve and the audience you serve, people will do what I call self identify. They will self identify with what you’re doing because the way you’re doing it is so laser focused. I’ve had that happen. I’ve opportunity to work with pilots. I’ve worked with security guard officers. I’ve worked with people in logistics in the office, because they’re almost doing the work for me. They’re putting themselves into my solutions, and are asking me to help them utilize them, which is, in my opinion, a direct result of niching down. And if more businesses would do that, I think they would be able to go further faster.

 

Karan Rhodes  25:14

Yes, they’ll find you. That’s what I was about to follow up on your point. You knew we were thinking the same thing, and then my next question was about catching them early in the game, like when they are going to truck driving school. Do you partner with the schools as well, just for understanding and an awareness of that they do follow you throughout their career. I mean, that’s a way to capture them early.

 

Hope Zvara  25:43

I’m so glad that you said that clearly you’re like reading my mind. I created a program for truck driving schools. It can be done in four weeks. Most truck driving schools is four weeks long, or can be done in an hour. They can access it off our app, but what it does is it gives these drivers an opportunity to understand what preventative wellness looks like in the industry, because currently, the only thing they’re being taught in the wellness space in CDL school is how to test for high blood pressure, what high blood sugar numbers look like. And in my opinion, nobody cares about that until they have diabetes, until they have high blood pressure, and at that point, it’s too late. Yeah, we’re really going at that on a nation’s level, a national level, completely backwards. And so I created a program, a training, a certification that CDL schools, I’m working with a few right now that can incorporate into their their school during the downtime. So I’m actually not taking away time from them, because there’s yard time where drivers have to stand and wait while other drivers are doing certain things. So there is some some lag time. I’m filling that space with our program, and they get a certificate of completion at the end that they can take with them onto their future company, showing competence. Because most drivers that are leaving the industry right now, I’m talking like young, youth that are coming in and then anywhere between six and 18 months leaving. When I asked a large number of them why they left, the number one response was they couldn’t handle the lifestyle, and that, to me, is a direct representation of not being taught things that would help them. They were concerned. They were gaining weight, they were starting to have back pain. They felt like they couldn’t balance their home and family life, like we’re not teaching them, probably the most important skills in order to drive truck, because they can get better at driving truck by driving truck. But if no one teaches them this now, they’re the 80 year olds I was talking about earlier that are looking back at their life going, what did I do? Yeah, how did how did I miss this? I wish I could go back, because now I’m kind of broken, like physically, and I can’t do this anymore. And I’m here to say that that doesn’t have to be that way. And it can be simple, like it can be a very simple approach to helping these men and women in this industry, but we have to change the stigma. We have to change the delivery, and we have to change the mindset that it’s all going to happen overnight.

 

Karan Rhodes  28:18

That’s right, that’s right. You’re absolutely right. Good, gracious. Well, goodness, I blinked, and I look at the time, I’m like, Oh, my goodness. I can’t believe we’re almost at time, but I can’t let you get out of here without a couple things. So first, we absolutely must have you to talk on our signature question that we ask all of our guests, and for my new listeners out there. I did a deep research study and wrote a book on leadership execution and some of the areas that are critical to you know, being a strong leader. And there were seven areas of focus to concentrate on, and hope was so kind to share that one of the ones that really resonated with her was leading with executive presence, and the way we define it here is really making sure that you articulate, either oral or written presentations or arguments or conversations in a way that influences others to follow your lead. And so I kind of see a little bit of why Ms hope selected that one, hearing her story, but I will let her discuss in her own words. So curious minds, wanting no hope. Why did executive presence really pop for you?

 

Hope Zvara  29:30

Well, I believe so much that the great leaders in this world believe in themselves. They lead with their best self. Many of them have overcome major hurdles and traumas, and we didn’t talk about that part of my life, but I have been through some really deep, deep, dark places in my life, loss, addiction and just kind of people giving up on me in life, but never giving up on myself. And that resilience, that belief. Belief that I am meant for more has helped me not only learn to communicate better with myself, that executive leadership because you can’t manage your own self. How are you going to manage other people? That has helped me improve my communication, both written and spoken, that has helped me build higher level relationships and really be able to execute my vision in a way that makes it easy for other people to follow, kind of cutting through the noise. And I think some of the greatest leaders on the planet have that ability, and so that is why that one attracted me most, because I feel like that’s one of my greatest skill sets, and it just is. I think leaders are born. They aren’t necessarily made. I think they’re shaped and they’re molded, but I think that leadership quality really is in certain people that are destined to be leaders. I think you’re one of them, many of the listeners. I’m sure you’re them as well, but that one just really spoke to me.

 

Karan Rhodes  31:01

Oh, thank you. Well, I will just say, without knowing the full story, congratulations on beating the odds, both with your business, with the struggles you’ve had in life. It just means we got to bring it back to hear the rest of the story, right? That’s what we’re going to have to do. But before we let you get out of here. Now, listeners will have information about hope or company and how to find her in the show notes, so make sure you check those. But always like to give guests an opportunity to share in their own voice. So hope, if people want to learn more about Mother trucker yoga and you and your story, how can they find you?

 

Hope Zvara  31:38

Absolutely you can find us on any social platform. Mother trucker Yoga, you can type that into your search bar. Mothertruckeryoga.com, if you’re really curious on what we’re doing, a lot of what we’re doing. The driver’s seat is a chair. The sleeper is your bed outside. The truck is a wall in your home. I did write a book: Trucking Yoga, Simple Fitness for the Long Haul. We’re on a lot of different online platforms, Amazon and such as well as our website, and you can learn about what it is that you can do to go from a sedentary like lifestyle sitting as the new smoking,

 

Karan Rhodes  32:13

It is.

 

Hope Zvara  32:14

being more active no matter what your job title is and what your environment is. And just to help you dive deeper into not only my philosophy of lifestyle fitness, but hopefully pick up a few things that you can do throughout the day to improve your health as well.

 

Karan Rhodes  32:30

Absolutely. Well, Hope, we really thank you for the gift of your time. Thank you for coming on this episode. I was feverishly writing notes as you were talking. So I’m sure our listeners are as well, but thank you for joining us and sharing your story.

 

Hope Zvara  32:48

Thank you so much.

 

Karan Rhodes  32:50

Oh, it’s been awesome. And thank you to listeners for the gift of your time. We do know that you literally have millions of other podcasts that you could be listening to, and we don’t take your patronage lightly. We thank you for coming and joining us. That’s every week as they’re always interesting guests on our podcast. All that we ask is that you be sure to like and subscribe to the podcast and share it with just one friend, because by doing so, we all can learn how to better lead at the top of our own game. Thank you so much, and see you next week. Bye, And that’s our show for today. Thank you for listening to the lead at the top of your game podcast, where we help you lead your seat at any employer, business, or industry in which you choose to play. You can check out the show notes, additional episodes, and bonus resources, and also submit guest recommendations on our website at leadyourgamepodcast.com. You can follow me on Twitter, Facebook, Instagram, and LinkedIn by searching for the name Karan Rhodes with Karan being spelled K a r a n. And if you like the show, the greatest gift you can give would be to subscribe and leave a rating on your podcast platform of choice. This podcast has been a production of Shockingly Different Leadership, a global consultancy which helps organizations execute their people, talent development, and organizational effectiveness initiatives on an on-demand, project, or contract basis. Huge thanks to our production and editing team for a job well done. Goodbye for now.

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